While browsing online for shoes at Nordstrom.com, aldoshoes.com, and victorassecret.com I noticed that after I had clicked on a few pairs of shoes the websites began making suggestions as to other products I might also be interested in. On the side and bottom bars of the webpages appeared headlines like "we think you'd also love" and "you might also like" above linked pictures of styles similar to the products I had previously clicked on. 
This is an example of click-stream analysis. These websites were monitoring my movement around their sites and keeping track of the products I had shown interest in (by clicking on them to view their details); and subsequently "suggesting" products that they had already established might appeal to a consumer with my tastes.
Using clickstream analysis techniques allows these websites to measure consumer demand and monitor where shoppers are entering and exiting their pages.
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